Report on Workshop on Data Collection and Measurement for PGDM

The world of business is moving at a very fast pace. Knowing information about the consumer and the market is essential for the success of any business. This information will guide in making strategic business decisions, uncovering unmet customer needs, and in many cases, help discover new ideas for products or services. Successful businesses worldwide periodically conduct market research in order to stay tuned to changing market trends and to retain their competitive edge. Whether the business is in a start-up stage or in an expansion phase, market research is vital for understanding the critical characteristics of target market to increase sales revenue, profit, ROI and overall business success. The importance of market research can be best perceived by understanding the various factors that impact business.
As a mandatory requirement of PGDM program PGDM Sem III will soon start their summer Internship Program. In order to deliver next teaching pedagogy apart from regular classroom session of Marketing Research and Report writing a workshop on Data Collection and Measurement was conducted on 22.4.2014 at IMS NOIDA seminar hall by Dr. Kanwaljit Singh Executive Director, IMS Noida. He taught the students technical nature of the data ,how to identify what data is required to be collected with reference to the objective of research. This workshop will provide a great support to students in their SIP.


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