Showing posts from September, 2017

Turning India into a Cashless Economy

During the past two decades, India has hard-pressed to become less–cash society. In 1990, the Reserve Bank of India led the development of technological infrastructure that assisted the creation of a payment and settlement ecosystem. Then, in 2007, the Parliament of India has passed the Payment and Settlement Systems Act, after which RBI came up with the vision documents for 2009-12, 2012-15 and 2015-18 in order to promote wider acceptance of electronic payments in the economy. The Government of India has encouraged this shift towards cash-less society with its initiative for digitalization through JAM Trinity: Jan-Dhan Yojana, Aadhaar, and mobile connectivity.The Government and the Central Bank i.e. RBI are making many efforts to minimize the use of cash by encouraging the digital payment devices which includes prepaid cards, smart cards etc. RBI’s work to promote these new varieties of settlement and payment facilities aims to achieve the goal of a ‘cash less’ society. Here, the ter…


Professional ethics is a set of rules that govern natural behavior within the context of a particular profession.Here are some tips on professional behaviors at work.Remember employers often look more at the soft skills and expect your commitment to them.You need to make sure you attend work on the agreed days and times. It is always best to turn up earlier for work so you are ready to start on time. Make sure you are dressed appropriately for the job role. Clean and Odor free clothes should be worn. Be respectful and supportive of colleagues. Also respect confidentiality.
In the today’s cyber world the security related with the companies data is much more concern. Hackers can use IP address and try to access computer data for their selfish reasons. So be careful in storing and retrieving the data. Immediate stop inappropriate use of computing resources. Follow up software piracy rules. One should act with integrity. Effective communication is essential e.g. Verbal, written and unsp…

Career opportunities for MBA in digital marketing

MBA in marketing, considered to be the most popular course among management students, has transformed itself digitally in the last decade.  This field drastically includes digital marketing strategies within its fold. Today marketing and digital marketing run together, and the main principles of both stay rooted in sales promotion of products and services in the market.
The strategies in digital marketing are widely different and more effective than the traditional tactics. With rising popularity and further diversification of the field, management experts needed to setup an independent digital marketing specialization for MBA courses. MBA in digital marketing is a bit confusing for the management aspirants, who do not understand the basic differences between these two fields. Digital Marketing is for those who find within themselves a creative spark and passion for the internet.
The course needs to create brand awareness among the target group. To increase the communication, we use on…

Market ready skills a must for managers

When many people think of an MBA, they tend to presume that students are looking for a C-suite, executive-style position – and they are therefore looking for a qualification to help achieve their career goals. An MBA is no longer solely about becoming a CEO – people from across the globe are undertaking the degree in order to reinforce their business understanding in a variety of areas.
In undertaking an MBA, some students opt to study a specialized stream, which focuses on one particular area of interest or business discipline where they think they’ll excel, or where they believe the most value lies for their future career. For some students, this passion and drive is in the field of Marketing, and in a managerial role. Like all MBA degrees, students will gain key skills in leadership, management, operations, finance and human resources – but the marketing specialization allows students to explore the world of marketing and communications management in greater detail, and develop a st…

Bhagwat Geeta – A Motivational Tool & Management Approach

The Bhagavad Geeta means, Song of the Lord and includes all the tactics, principles and strategies of management which if, applied in today’s world can be extremely fruitful . The teacher of the Bhagavad Geeta is Lord Krishna who has very well explained all the management principles and tactics to his disciple Arjun. It majorly emphasizes on all the Management Principles which are very much relevant today’s world. Lord Krishna had preached allthe management principles in Bhagwat Gitaand also introduced modern management concepts long before Peter Ducker, Fayol, Taylor and other Management gurus. As Arjuna was under depression and unhappy when he had to fight with his people in Kurukshetra, Lord Krishna reminded him his duties as a warrior and prince, motivated and counseled him to perform his duty and tried to remove problem of emotional and intellect conflict as we also sometimes face in todays world and he also taught all the management principles and tactics like Honesty, Sincerity, T…

Business skills can enhance your career

'Developing a small business into a successful enterprise demands more than just passion’. Over half of new businesses fail mainly because the entrepreneur is unable to translate their passion into practical business skills. Success demands more than hard work, resilience, and expertise in a field. In order to succeed, one needs to understand and become proficient in a set of fundamental business skills.
Business requires an amalgamation of "diverse, transferable skills that  gives of a versatile, well-rounded candidate who has a good understanding of the industry and is able to adapt in 5the environment as needed. Running a small business requires becoming a jack-of-all-trades. It is important to know early on which skills one has and those that will have to be learnt or delegated to others.
It is all about making sure that the customer has an exceptional experience every time, so this skill should be at the top of your list. Similarly, further mentioned are the skills that …

IOT: A Threat to data Security and Employment

As we know Internet of things connects things or devices to a network using sensors and can share the data via communication with each other. This technology can be implemented in every area making things easy to access and maintain. But challenges and risks are part of every new innovation, so as IOT. Some challenges are:

·Expansion in Cybercrime Market: Cyber crime market is currently on small scale but IOT will surely expend this market to large scale. Many devices are not actually designed keeping security in mind. So eventually IOT will provide opportunity for cyber criminals to make more money.

·Loss of Data: Loss of data is examined to be the biggest risk for IOT users. Current securitymeasures do not contribute much to security of IOT. The majority people have significant concern that the cybercriminals will hack their devices, access the information linked and misuse that.

·Less Employment: As daily activities will get automated, there will be fewer requirements of human resou…

"Mera Naam FUHRER (HITLER) - engaging in willful perniciousness or heil good TRADEMARK"

What’s in a name? A rose by any other name would, make the contract voidable by Misrepresentation . . . . . . . . .  
Hitler has been a popular mascot for a host of Indian business, including Indian Ice-cream vendors, Clothing stores, advertising companies, Indian cafés, pool halls, and even as swastika-patterned set of bed linens called, “The Nazi Collection.” (As an article in the Daily Beast notes, the irony of the last item, of course, is that Hitler essentially stole the swastika symbol from Indian art.) Hitler has infiltrated pulp fiction to such an extent, that we have movies named after him, Hero Hitler in Love, a Punjabi comedy was about a man with an explosive temper, the Hindi film Gandhi to Hitler, was a sympathetic portrayal of the dictator’s last days (Gandhi once wrote to the Führer). What is disturbingly common to all these businesses apart from their nomenclature, is that their proprietors don’t understand what all the hoopla is about! In Trademark Law, maintaining a un…