Report on Workshop on Data Collection and Measurement for PGDM
The
world of business is moving at a very fast pace. Knowing information
about the consumer and the market is essential for the success of any
business. This information will guide in making strategic business
decisions, uncovering unmet customer needs, and in many cases, help
discover new ideas for products or services. Successful businesses
worldwide periodically conduct market research in order to stay tuned to
changing market trends and to retain their competitive edge. Whether
the business is in a start-up stage or in an expansion phase, market
research is vital for understanding the critical characteristics of
target market to increase sales revenue, profit, ROI and overall
business success. The importance of market research can be best
perceived by understanding the various factors that impact business.
As a mandatory requirement of PGDM program PGDM Sem III will soon start their summer Internship Program. In order to deliver next teaching pedagogy apart from regular classroom session of Marketing Research and Report writing a workshop on Data Collection and Measurement was conducted on 22.4.2014 at IMS NOIDA seminar hall by Dr. Kanwaljit Singh Executive Director, IMS Noida. He taught the students technical nature of the data ,how to identify what data is required to be collected with reference to the objective of research. This workshop will provide a great support to students in their SIP.
As a mandatory requirement of PGDM program PGDM Sem III will soon start their summer Internship Program. In order to deliver next teaching pedagogy apart from regular classroom session of Marketing Research and Report writing a workshop on Data Collection and Measurement was conducted on 22.4.2014 at IMS NOIDA seminar hall by Dr. Kanwaljit Singh Executive Director, IMS Noida. He taught the students technical nature of the data ,how to identify what data is required to be collected with reference to the objective of research. This workshop will provide a great support to students in their SIP.
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