Branding & Advertising in today's competitive world

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Department of BBA has organized 3rd round of activity under the aegis of Marketing Club on 18 April 2015 (Saturday).After the knowledge & inputs gained from previous activities & sessions of marketing club, this time the students participated in large number. with great zeal, enthusiasm & interest. Also, this time the theme of discussion & activity was informed to students in prior i.e “Broad theme of Advertising & Branding in today's competitive world”, they came prepared.The event kicked with short welcome by session’s facilitators Ms. Neelam Shoeliha & Ms. Harkiranjeet Saini. The event picked momentum as the floor was put to discussion on the full story, concepts & facts of Branding & its implications on various companies. Practical examples of McDonalds, HCL, Maggi, Maruti etc were shared & how they leveraged their thought of branding to generate revenues over years. Brand Identity, Personality, Brand Recognition & Recall, Brand Perception, value cognition & delivery, Brand linkages & referrals, components, Developing of Brand were also briefed to students, which they were excited & listened curiously. Students participated in form of extended and brief discussions of examples & cases, also presented their own examples.A participatory session was also held in which students shared their own experiences & ideas on same. They also studied competition in the area of branding & me-too products & spoofing of brands. Certain examples of competitive advertisement were also shared on same theme.The students were very happy & gained maximum from the session, when asked for they were happy in such type of practical, knowledge based activity beyond course curriculum. They look forward for new enthralling activities relating to buzz concepts in marketing domain in future.

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