Career opportunities for MBA in digital marketing
MBA in marketing, considered to be the
most popular course among management students,
has transformed itself digitally in the last decade. This field drastically includes digital
marketing strategies within its fold. Today marketing and digital marketing run
together, and the main principles of both stay rooted in sales promotion of
products and services in the market.
The strategies in digital marketing are
widely different and more effective than the traditional tactics. With rising
popularity and further diversification of the field, management experts needed
to setup an independent digital marketing specialization for MBA courses. MBA
in digital marketing is a bit confusing for the management aspirants, who do
not understand the basic differences between these two fields. Digital
Marketing is for those who find within themselves a creative spark and passion
for the internet.
The course needs to create brand
awareness among the target group. To increase the communication, we use online
advertisements; which is a part of digital marketing. Digital marketers measure
the ROI (Return on Investment) of the various campaigns launched, which results
in highest ROI. Myth says that digital marketers should be technically strong. The
key is to understand how marketing works and how the strategies are implemented.
Scope
of Digital Marketing in India
Digital Marketing is something much more
than E-Commerce and can be done by someone who is interested to learn about it.
Experts say that the domain of MBA in digital marketing has been around for
almost 10 to 12 years. But in case of India, the field still remains nascent
with rapid expansion in the last 2 to 3 years. MBA in digital marketing will
help students with the necessary technical foundation and pivotal digital
language concepts to tackle these challenges and make optimum use of the
opportunities thrown up by this field.
The MBA with specialization in digital
marketing will help you evolve targeted tactics and digital marketing strategy
to measure, evaluate and plan digital marketing campaigns to garner new
customers while retaining the old ones. Apart from the core marketing concepts,
the MBA in digital marketing programme will also cover topics like Web
analytics, Advertising communication, Buyer behavior, Marketing management, B2B
e-marketing, Internet marketing
strategies.
The courses are also expected to advance
further to incorporate new and upcoming fields like social media marketing,
search engine marketing, inbound and outbound digital marketing and content
marketing. There is lot of option in digital marketing career that fits to
your choice. But before you take the things forward and dive in, you must
understand the requirements, advantages and drawbacks.
Why MBA in Digital Marketing?
Aspirants should opt for MBA in marketing
instead of narrowing their scope in digital marketing. Cost-effectiveness, instant response,
flexibility, convenience, and effectiveness have made it a big hit. Today,
marketing and digital marketing work together. Absence of digital marketing
strategy and lack of online presence would make customers shy. Digital
marketing has had a very deep and lasting impact on the field of advertising
and marketing. There is no doubt that this field is progressing towards digital
platforms that require specialized marketing as well as management skills.
Therefore, career for MBA in digital
marketing is a lucrative and a future-proof solution that will ensure long-term
employability. Facebook, WhatsApp or Twitter and similar social media platforms
have impacted the way the world thinks and consequently acts in such a big way
that its offshoot, has become the ‘in thing’ for marketing managers all over
the world. Companies are increasingly becoming dependent on digital media as
marketing and promotion get instant visibility and result are more pronounced.
No wonder, digital marketing has become one of the coveted career options for management
aspirants and professionals.
Job Role & Opportunities
When it comes to career in Digital
marketing, many options are available to the management professionals, who have
specialized in this field. However, in order to keep our discussion focused
upon career options available to MBA in digital marketing students, we shall
only look at the top three ranking job profiles among them.
Digital Marketing Manager
Digital Marketing Managers are the buzz
creators who carve our marketing strategies for digital platforms generating
consumer interest in the offered product services. They are required to provide
clear direction to other members of the team, including web designer, content
writer, sales executives and social media experts.
Common examples of their work include
email marketing, e-Commerce, social media campaigns. Digital marketing managers
are one of the fastest growing career options when it comes to digital
marketing with 12% expected rise in employment opportunities this year alone.
Internet Marketing Manager
Internet marketing managers primarily
function as market research analysts, studying customer behavior data to
determine potential sale for the products and services on offer. They are
required to translate business goals into successful SEO campaigns, analyze and
help the performance of SEO efforts to increase search engine rankings for
their websites. While MBA in digital marketing will surely equip students with
basics, but top recruiters also prefer candidates who have special certification
for market research and analysis. Some recruiters also prefer their internet
marketing managers to be aware of graphics and web design concepts along with
the use of open source data mining innovations.
Digital Sales Manager
Digital Sales Managers are responsible
for ensuring excellent customer service, determined discount rates to offer on
digital properties. MBA in digital marketing prepares digital sales managers by
familiarizing them with concepts like ecommerce and operational strategies to
build an online audience, managing mobile subscriptions, and general website
management.
Scope
in specific sector & Remuneration
Today, digital marketing is an integral
part of every business. FMCG, Retail, Tourism, Banking, Hospitality, PR and
Advertising, consultancy, are known to offer job opportunities. Recently, top
Multi National Companies (MNCs) are hiring digital marketing experts who
increase the ROI of their business. As digital marketing pertains to knowledge
in science, statistics, artistic visualization and e-commerce, student of any
field can take up digital marketing as a career.
Top
Recruiters
The companies like TCS, Infosys, Wipro, Jellyfish, IBM, and many others work on the model of
digital marketing. They are offering a package of upto INR 20 lakhs yearly for
the experts. On an average a fresh digital marketing manager draws a package of
INR 4-5 lakhs. A fresh graduate is easily capable of getting a job with a salary
close to 25K per month to 6 lakhs per annum. It is very surprising that this is
the state of affairs in the country, because the opportunities for a Digital
Marketing professional are huge in India right now.
Ashish
Jha
The author is Program Director (PGDM) at IMS Noida, one of the leading Management Institutes in the
country. He can be reached at +91 8506081900 email ID ashish.jha@imsnoida.com
Comments
Post a Comment