Queuing Processes in Retail Organizations are on a Transitional Phase
Queuing management is a shared
issue in any industry. Whether it be manufacturing or service industry both has
its own operational delivery issues and challenges every day. However, in the
recent times the queuing management in the retail sector have undergone a
paradigm shift. The demographic diaspora in a subcontinent like India has
coerced the top notch decision makers to inculcate this transition through the
adoption of advanced analytical metrics.
Companies like Google, Facebook
and other social media platforms have changed the entire dynamics of analytics
in the retail industry. Parameters like average amount of footfall the
retailers are observing as a metric tool for taking their queuing management
decisions like how many payment channels they need to manage or keep functional
on certain days. Emphasis is also given on the internet traffic as well certain
facts like per bytes of data transfer, the time of visiting a website; no of
frames per second time taken by a customer to visualise a product on a website
and the list of statistics just keeps mounting up until it satisfies the need
of the top management decision makers. So the surmount quantum of data that is
exchanged makes the traditional concept of queuing quite obsolete. Thanks to
the advancement of the digital payment systems and the advent of artificial
intelligence has bolstered this transition. Recently, an Indian tabloid has
declared in its report that, since the inception of the BHIM app payment
transactions of approximately Rs 1500 Crore was performed. Which significantly
provides us evidence that now the queue traffic have shifted at the delivery
channels and the service end. So managing the supply chain queue is a daunting
task for the operational managers now a days.
Courtesy: Mr. Aniruddha Ghosh (Faculty, IMS Noida)
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