IMS NOIDA

The Indian e-commerce industry has been experiencing unprecedented growth over the last few years. Increasing rate of technology adoption and wide access to high speed networks using smart devices has resulted in a high volume of active consumer base. Indian players like Flipkart, Snapdeal and entry of global players like Amazon and Alibaba in the Indian market has created a competitive ecosystem. Indian consumers evolved to a situation where wide variety of product choices across multiple criteria based searching mechanism powered by agile order fulfillment system thus achieving better consumer experience. The clutter caused by continuous increase by the new entrants to the market placed compelled the e-tailers to come out with innovative customer engagement models. In the face of competition, the e-tailers always trudge to bring relevant traffic to the website therefore strategies of viral marketing and search engine marketing have become things of paramount importance. India has an ...

Did we imagine hiring the cabs on the fly till a few years back where one had to struggle alike to get a cab on a busy or a forlorn street, let alone a reliable and reasonable one? While a lot of it is attributable to technology progression and simplification of interfaces, a reasonable chunk of credit is also attributed to the service provider's ability to process and analyze the volumes of data that is being churned out every second. The big question going forward is what would differentiate the thousands of new age service providers when the options are aplenty and consumers are highly fragmented. The over quoted Charles Darwin still reigns, although it is 'Survival of the Fastest' this time and the speed depends on a multitude of factors while Need Fitment is a given. The Key Challenges in 2016 for Business Analytics Consumers and Providers are 1. Ability to Evaluate Appropriate Technology for Fast and effective processing of data: There are a lot of stacks that are p...

The Indian e-commerce industry has been experiencing unprecedented growth over the last few years. Increasing rate of technology adoption and wide access to high speed networks using smart devices has resulted in a high volume of active consumer base. Indian players like Flipkart, Snapdeal and entry of global players like Amazon and Alibaba in the Indian market has created a competitive ecosystem. Indian consumers evolved to a situation where wide variety of product choices across multiple criteria based searching mechanism powered by agile order fulfillment system thus achieving better consumer experience. The clutter caused by continuous increase by the new entrants to the market placed compelled the e-tailers to come out with innovative customer engagement models. In the face of competition, the e-tailers always trudge to bring relevant traffic to the website therefore strategies of viral marketing and search engine marketing have become things of paramount importance. India has...

The Indian education system has undergone a sea change over the past few decades. What was once characterized by the traditional classroom method of imparting education is now gradually evolving into learning that is available at a click, is online, self-paced and customized. E-learning opportunities have not yet been fully explored in our country. But it must be noted that if implemented, it has the potential to change the face of the Indian education system. The prospects of e-learning look bright in India’s case.  According to a recent research report, the e-learning market is estimated to grow at a CAGR of 17.4% over the period FY2013-FY’2018 driven by various factors such as increased government schemes and subsequent enhanced spending to promote e-learning, fast paced adoption of technology, lack of availability of quality education, convenience and cost effectiveness among others. With this the demand of custom e-learning content is bound to increase, thereby catalyzing ...