School of Management at Institute of Management Studies, Noida has conducted Marketing club activity program

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Mr. Mayank Sharma, (Area Chair – Marketing & In-charge Marketing club) took over the session & motivated the students with inspirational guidance and future prospects in the field of Marketing & upcoming trends & underlying challenges. Also, the students were briefed about the objective & vision of club being incorporated in the current semester. Further, they were exposed to the understanding of basics of marketing as a specialization course along with the idea of super specialization like digital marketing, ecommerce, e-tailing, App – marketing, mass mails/SMSs, as well as the career field highlighting the attraction in terms of money & number of jobs coming up.After the initial introductory & briefing session, students were put open to discussion on topics of “TV advertisements & their impact” & “Gender role in Today’s
Marketing”.Students presented well & discussed various aspects to their best possible. The session was further moderated & guided. A quick marketing Brand Game was also played in the end which enthralled the students.In a fact, highest number of students have opted Marketing Club & they were highly satisfied with the academic structure and content delivery of the Club.

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